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[Upfront]
Haier And Freescale Unveil World’s First Consumer TV With Ultra-Wideband

Paul Whytock
ED Online ID #10774
July 2005

The Haier Corporation and Freescale Semiconductor achieved a critical milestone for wireless home-entertainment systems, showcasing the first Ultra-Wideband (UWB)-enabled LCD, high-definition television (HDTV), and digital media server at the Freescale Technology Forum.

Leveraging UWB, Freescale chairman and CEO Michel Mayer and Haier executive VP Shariff Kan broadcasted HD video and audio streams wirelessly from a digital media server to Haier's 37in. HDTV located across the stage.

"Freescale's Ultra-Wideband solution provides the wireless experience our customers desire," says Yu Zi Da, vice president of Haier. "UWB gives consumers the freedom to place the television anywhere they would like in the room, without requiring a physical connection to a set-top box, digital video recorder, or media server. We have worked closely with Freescale over the past two years on integrating UWB and look forward to continuing this collaboration with a variety of consumer products."

Haier, one of the largest Chinese consumer electronics manufacturers, will package the digital media server and HDTV in a complete wireless solution.




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